Ido Leffler: Taking on Global Beauty Brands with a Carrot

In 2014, Ido Leffler (Leffler), Australian by origin, was named as one of the 1000 most creative people in business – USA by Fast Company , for creating one of the biggest brands in the natural beauty products segment. In 2013, he was recognized as one of the top 12 beauty industry leaders under 40 by Women’s Wear Daily . In the same year, Australian Unlimited identified him as one of the top 50 Achieving Australians outside of Australia.

Driven by three essential values – Incredible People, Kick-Ass product, and Awesome Cause, Leffler had co-founded Yes To Carrots in Israel (later renamed Yes To) in the year 2005. The Yes To organic skin care products were predominantly based on Israel’s Dead Sea minerals combined with the extracts of various fruits and vegetables. In 2006, Leffler achieved his first major breakthrough in taking the Yes To brand to the larger world when Walgreens super store came his way. .